"Got savings? Get investing." was a simple, conversational idea designed to nudge customers with savings into action. It aimed to reframe Barclays Ready Made Investments as an accessible next step, encouraging people to stop sitting on their savings and start putting their money to work through Barclays’ easy, guided investment platform.

Role: Creative/Art Director

Universal Credit
Keep Things Smooth 

Universal Credit is replacing all ‘legacy benefits’ systems, but people won’t be moved automatically. We need everyone who is currently receiving benefits to understand that they must act and apply for Universal Credit or they will lose access to their current benefits. We needed to notify and reassure benefit claimants about the move. Rather than associating the move to Universal Credit as a chore that needs to be done, we showed it as the best way to keep things running smoothly.

Role: Creative/Art Director

Take this ad break to be kind to your mind.  The ad space was created to gift people a small moment of mindfulness. A taster which would lead them through to building their own free personalised mind plan on the NHS website.  The campaign drove over 5.7 million interactions, comprising mind plan completions, web visits and reported self care actions. 

Role: Creative/Art Director

Every Story Matters. To get the nation to share their experience of the pandemic to inform The UK Covid-19 Inquiry.

Role: Creative/Art Director

The work builds on the previous campaign idea of taking your email security to another level by either choosing 3 random words for a new email password or setting up 2 step verification on your email account. We ran with this and sprinkled some seasonality to target those periods when cyber crime is rife, Black Friday and Christmas.

Role: Creative/Art Director